Client
The Evan's Avengers Foundation; a non-profit named after a young boy who beat childhood cancer
Target Audience
Frisco, TX (and surrounding area) residents interested in donating, whether financially or otherwise, to childhood cancer research
Advertising Goal
Highlight childhood cancer's prevalence, as well as its lack of funding for related research, to drive change for the latter within the community
Reach 117,824 Frequency 2.15