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Frisco RoughRiders

Texas Rangers AA Affiliate Team
Wary of banner ads' effectiveness, the Frisco RoughRiders pit Sophos Marketing against their legacy agency in 2019. With proprietary bidding algorithms, strict fraud screening, and expanded reach, we outperformed the competitor in almost every category.

Our campaign garnered a lower CPM, lower CPC, and a 50% jump in ticket sales – all for over $12,600 less.
The Creative
The Results