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Digital Marketing 101: Awareness

In the fourth installment of our five-part video series, we cover Awareness, the point when consumers first become aware of your business.
August 24, 2019
May 14, 2020

Valuable brand awareness has long been the most polarizing stage in advertising. Opinions vary on measuring consumer Awareness, and the concept itself can be difficult to conceptualize, but ad agencies and marketing pro's know its value.

Here, we'll show you not only why Awareness matters, but how to effectively reach consumers who've never heard of your business.