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Digital Marketing 101, Part 3/5: Engagement

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2:46
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August 24, 2019
July 2, 2020

Learn how to build successful ad messages for Engagement, second step of the customer journey.

Think to the last purchase you made that warranted serious consideration. Something that wasn't an impulse buy. More than likely, there was a point where you were aware of the product and brands offering it, but not quite ready to spring for the purchase. You wanted to do some research, speak to an expert or sales rep, and maybe even read reviews or testimonials.

This is called Engagement, the second phase in the customer journey. As with the Purchase phase, there are some key ways to reach consumers here.

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