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Digital Marketing 101, Part 1/5: Introduction

Minute Read
August 24, 2019
October 18, 2020

Bring structure to the nebulous world of digital advertising and learn the basics of campaign strategy. It's Digital Marketing 101, from Sophos Marketing.

The Marketing Funnel is a new way to think about ad campaign structure. The idea is essentially this: Understand how consumers make decisions – also known as the "Customer Journey" – and place strategic ad messages at key points to drive them to your business. This campaign-building structure is used by Fortune 500 companies the world over.

This video introduces the Marketing Funnel in greater detail and setup the rest of Digital Marketing 101.

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