These days, "point-of-purchase" means more than printed displays in grocery stores. It's gone digital, like everything else.
In our first look at the Marketing Funnel, we start at the end of the Customer Journey: the Purchase. If you only apply one part of the Marketing Funnel strategy to your business, it should be this. Optimizing point-of-purchase advertising allows to customers to find you easily and, most importantly, pay you.